Walkthrough

How Calcaas Builds Your Pricing Model

Three steps from raw cost numbers to a defensible, margin-positive pricing page. Each step is reactive — change one input and every downstream number updates live.

  1. 1Step 1

    Define Your Costs

    Start with the cost surface of your product. Calcaas separates fixed monthly overhead (servers, salaries, support) from variable per-unit costs (LLM tokens, image generations, audio minutes, video seconds). Pick from 1,500+ pre-loaded models — kept current with full capability data (context window, vision, reasoning, tool-calling) — or enter your own per-unit rate. Not sure which model? Tell Calcaas your requirements and it recommends the cheapest one that fits. Add transaction fees (Stripe, Lemon Squeezy, Paddle), VAT, and trial leakage so the numbers reflect what hits your bank account.

    • Fixed monthly overhead (servers, salaries, support tools)
    • Per-unit AI costs (LLM tokens, images, audio minutes, video seconds)
    • Capability-aware model picker — recommends the cheapest model meeting your requirements
    • Payment processor + transaction fees (default 3%)
    • VAT toggle (tax-inclusive vs tax-exclusive)
    • Trial leakage and free-tier abuse buffer
    Operational Cost$1,200
    Stripe Fee2.9%
    GPT-4 Input$0.03 / 1k
    GPT-4 Output$0.06 / 1k
    VAT20%
  2. 2Step 2

    Build Your Packages

    Stack as many tiers as you need. Pick a pricing mode per tier — target margin %, target profit $, fixed price, or credit-pack price — and Calcaas back-solves the other variables in real time. Toggle between monthly and yearly billing with discount controls, switch between 30+ currencies (Pro), and see live exchange rates pulled from the open currency-API. Side-by-side comparison shows where your tiers cannibalize each other vs. ladder cleanly.

    • Unlimited tiers with monthly + yearly billing
    • Pricing modes: margin %, profit $, fixed price, credit-pack
    • 30+ currencies with live FX rates (Pro)
    • Volume discounts and overage pricing
    • Side-by-side tier comparison
  3. 3Step 3

    Analyze & Optimize

    Every input updates the dashboard live: gross margin %, profit per user, break-even user count, and MRR projections at three growth scenarios. The price-sensitivity simulator sweeps your price ±50% and surfaces the margin curve, so you can spot the price point where small drops cost real money. Export the model when you're done.

    • Live gross margin %, profit per user, break-even count
    • MRR projections across conservative / base / aggressive scenarios
    • Price-sensitivity sweep (±50%) with margin curve
    • Side-by-side tier comparison
    • Export your model when finished
    Low
    Optimal
    $29 / mo
    High
    Projected Profit: +$4,250 / mo

What gets calculated

Every metric updates the moment you change an input. No save button, no recalculate button, no spreadsheet recalc lag.

Gross margin %

After per-unit costs, transaction fees, and VAT.

Profit per user / month

In your chosen currency, fully loaded.

Break-even user count

Users needed to cover fixed monthly overhead.

MRR projections

Three scenarios — conservative, base, aggressive.

Effective price per unit

What customers really pay per token / image / minute.

Price-sensitivity curve

How margin shifts when you move price ±50%.

Yearly-discount payback

Months until a yearly plan beats monthly.

Trial / free-tier drag

Real cost of every free user on the platform.

Ready to model your pricing?

Free tier covers everything in this walkthrough. Pro unlocks 30+ currencies and live FX.