Walkthrough

How Calcaas Builds Your Pricing Model

Three steps from raw cost numbers to a defensible, margin-positive pricing page. Each step is reactive — change one input and every downstream number updates live.

  1. 1Step 1

    Define Your Costs

    Start with the cost surface of your product. Calcaas separates fixed monthly overhead (servers, salaries, support) from variable per-unit costs (LLM tokens, image generations, audio minutes, video seconds). Pick from 1,500+ pre-loaded models — pricing syncs weekly from the open-source litellm catalog — or enter your own per-unit rate. Add transaction fees (Stripe, Lemon Squeezy, Paddle), VAT, and trial leakage so the numbers reflect what hits your bank account.

    • Fixed monthly overhead (servers, salaries, support tools)
    • Per-unit AI costs (LLM tokens, images, audio minutes, video seconds)
    • Payment processor + transaction fees (default 3%)
    • VAT toggle (tax-inclusive vs tax-exclusive)
    • Trial leakage and free-tier abuse buffer
    Operational Cost$1,200
    Stripe Fee2.9%
    GPT-4 Input$0.03 / 1k
    GPT-4 Output$0.06 / 1k
    VAT20%
  2. 2Step 2

    Build Your Packages

    Stack as many tiers as you need. Pick a pricing mode per tier — target margin %, target profit $, fixed price, or credit-pack price — and Calcaas back-solves the other variables in real time. Toggle between monthly and yearly billing with discount controls, switch between 30+ currencies (Pro), and see live exchange rates pulled from the open currency-API. Side-by-side comparison shows where your tiers cannibalize each other vs. ladder cleanly.

    • Unlimited tiers with monthly + yearly billing
    • Pricing modes: margin %, profit $, fixed price, credit-pack
    • 30+ currencies with live FX rates (Pro)
    • Volume discounts and overage pricing
    • Side-by-side tier comparison
  3. 3Step 3

    Analyze & Optimize

    Every input updates the dashboard live: gross margin %, profit per user, break-even user count, and MRR projections at three growth scenarios. The price-sensitivity simulator sweeps your price ±50% and surfaces the margin curve, so you can spot the price point where small drops cost real money. Export the model when you're done.

    • Live gross margin %, profit per user, break-even count
    • MRR projections across conservative / base / aggressive scenarios
    • Price-sensitivity sweep (±50%) with margin curve
    • Side-by-side tier comparison
    • Export your model when finished
    Low
    Optimal
    $29 / mo
    High
    Projected Profit: +$4,250 / mo

What gets calculated

Every metric updates the moment you change an input. No save button, no recalculate button, no spreadsheet recalc lag.

Gross margin %

After per-unit costs, transaction fees, and VAT.

Profit per user / month

In your chosen currency, fully loaded.

Break-even user count

Users needed to cover fixed monthly overhead.

MRR projections

Three scenarios — conservative, base, aggressive.

Effective price per unit

What customers really pay per token / image / minute.

Price-sensitivity curve

How margin shifts when you move price ±50%.

Yearly-discount payback

Months until a yearly plan beats monthly.

Trial / free-tier drag

Real cost of every free user on the platform.

Ready to model your pricing?

Free tier covers everything in this walkthrough. Pro unlocks 30+ currencies and live FX.